MVP BrAND IDENTITY

I was approached to develop a vibrant and dynamic brand identity for Vice President Kamala Harris, strategically targeting a younger, more diverse audience. I utilized a fusion of bright colors, trendy street-style aesthetics, and vintage advertisement design, blending modern appeal with nostalgic elements. Using fonts, colors and graphic designs from the 70s, 90s, and 2023, as well as throwback photography, I created a visual story of a career stretching decades and established a contemporary and relatable image for the MVP.