WE ARE EMILY ‘23
I created the visual identity for EMILYs List's annual fundraising event We Are EMILY inspired by the famous Washington concert venue, The Anthem, and DC's history as the birthplace of GO-GO music. The objective was to transform the space and let the attendees feel like they were invited to an exclusive, sold-out show with the speakers positioned as the rockstars for the night. President Biden, Vice President Harris, and former Speaker of the House Pelosi were all in attendance, making it a star-studded night.
MY ROLE
Creative Direction + Stage Design + Social Media + Print + Signage + Merchandise
Attendees were given collateral designed to take them back to the heyday of 70's rock and roll shows with table numbers designed to look like concert tickets, walls of wheat-pasted posters to pose in front of, and a stage transformed into the hottest new nightclub.
In conjunction with creating the physical and digital collateral, I was challenged to design a stage that felt professional enough for the President to speak in front of, but cool enough to match the after-dark concert spirit I had incorporated throughout the lobby and adjoining bar. In the end, the large-scale posters against a black brick with neon lights opposite a logo-patterned backdrop made the space feel grand enough to host an event of this scale while fitting the music venue as a whole.
